2004 AAS Flower Award Winner:
Celosia 'Fresh Look Red' (Gold Medal)
National Winner
2004 AAS Flower Award Winner:
Celosia 'Fresh Look Red' (Gold Medal)
National Winner

Celosia 'Fresh Look Red' (Gold Medal)
2004 AAS Flower Award Winner

'Fresh Look Red' performs like a fresh floral arrangement all summer. Thriving in the summer heat and humidity with drought or rainy conditions, 'Fresh Look Red' decorates a garden or patio container with rosy red plumes. It won the coveted Gold Medal for its consistent performance with minimal maintenance and pest-free growth. 'Fresh Look Red' covers up spent plumes by producing new foliage and blooms. The plant always looks fresh, needing no grooming. When grown in the full sun, 'Fresh Look Red' plants mature at 12 to 18 inches tall and spread 12 to 20 inches. The central plume can be 8 to 10 inches tall and 5 inches wide. Like all Celosia plumosa, the flowers can be cut and dried for everlasting homemade bouquets.

Share this page:
AAS Winner Primary Details
Award: AAS Flower Award Winner
Award Type: National Winner
Class: Celosia
Variety Name: 'Fresh Look Red' (Gold Medal)
Genus: Celosia
Species: argentea plumosa
Year: 2004
Common Name: Celosia plumosa
Type: Flowers from Seed
Breeder: Benary Seed
Close Market Comparison: 'Castle Scarlet,' 'Red Glow'
Plant Needs
Duration Type: Annual
Light Needs: Full sun
Water Needs: Dry to Normal
Dead Heading Recommended: NO
Staking Required: NO
Plant Characteristics
Foliage Color: Green
Plant Habit: Upright
Plant Height: Medium: 10" to 24"
Garden Spacing: 18-20 inches
Bloom Time: Summer
Bloom Color: Red
Bloom Color Pattern: Solid
Bloom Size: 10-inch central flower spike
Fragrance: None
Weather Tolerance: Drought, Heat
Home Gardener Use
Container: YES
Medium Height Divider: YES
Cut Flower: YES
Dried Flower / Everlasting: YES

1935 Gold Medal winner

Cucumber Straight-8

Grower and Retailers: AAS Winner tags and labels are available from these suppliers:

John Henry


United Label and Sato 

Customizable bench cards are available from:

Garden Center Marketing